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The Value of Social Media Monitoring for B2B Organisations
Last week we attended the UK’s leading Social Media Measurement and Monitoring conference, #Measure13. The event was hosted by Our Social Times and attracted industry experts from across the globe....
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If you’ve just launched a new service, don’t get grounded on social customer...
At last it’s getting a bit warmer and some of you might be thinking about a city break in Europe, fancy a couple of days in Barcelona, Marrakesh or Venice. If you want to fly, and travel light,...
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What gets the conversation flowing on social for water companies in the UK?
In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the ordinary...
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Social Media Monitoring for Financial Services
Sentiment Metrics recently took part in a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and...
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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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Banking on social CRM
Social media and the financial industry… you may think they are like chalk and cheese. However as more and more companies start to bring this new digital technology into their marketing strategies,...
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15 Social Customer Service Statistics
Social customer service would appear to be the fastest growing area of social media. It has huge potential to help brands reduce costs, increase customer retention, avert crises, create brand awareness...
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[Webinar] Social Media Monitoring and Engagement for Utilities
On June 11th Sentiment Metrics is taking part in a webinar on Social Media Monitoring and Engagement for Utilities. Utilities face a specific challenge when it comes to social media. The product is a...
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Social Customer Service for Utilities
Last week our CEO, Leon Chaddock, took part in a webinar on Social Media Monitoring and Engagement for Utilities alongside Charles Stanton (British Gas), Bernard Mooney (Bord Gais Networks) and Luke...
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Integrating Social CRM
On July 8-9th, Sentiment Metrics is sponsoring Social CRM 2013 London. The theme for this year’s event is ‘Moving Beyond Engagement’ and raises some interesting questions. No doubt the debate has...
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